The Business of the 21st Century

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The overwhelming majority of us learn, live, love, and leave this life entirely within the E quadrant. Our educational system and culture train us, from the cradle to the grave, in how to live in the world of the E quadrant. The operating philosophy for this world is to go to school, study hard and get good grades, and get a good job with benefits at a great company. Good network marketing companies provide a solid program of training in all these areas. Network marketing is a real-world business school for people who want to learn the real-world skills of an entrepreneur, rather than the skills of an employee. The B quadrant is where people go to create big businesses. The difference between an S business and a B business is that you work for your S business, but your B business works for you. Those who live and work in the B quadrant make themselves recession-proof because they control the source of their own income. In this book, Robert shows you why you need to build your own business, and exactly what kind of business. But this isn’t just about changing the type of business you’re working with; it’s also about changing you. Welcoming to the business of the 21st century. Part One: Take Control of Your Future In networking marketing the power is not in the product; the power is in the network. If you want to become rich, the best strategy is to find a way to build a strong, viable, growing network. That’s why network marketing is so brilliant. The companies that make up the network marketing industry now offer millions of people just like yourself the opportunity to build their own network rather than spend their lives working for someone else’s network. Metcalfe’s Law : V = N

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One of the beauties of network marketing is that it pulls away the veil of mystery and starts to show you life in the B quadrant. Network marketing teaches people how to overcome their fears, how to communicate, how to understand the psychology of other people saying “No” to them, and how to maintain persistence in the face of rejection and other real-world challenges. Here are some of the critical skills that the real-world education of network marketing teaches: