Traction: Get a Grip on Your Business

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Dan Moshe, founder and CEO of Tech Guru, for The Business Journals‘“The most important business books ever written”

The concepts in Traction saved our company from mediocrity and propelled us to excellence. They have provided us with the tools to deal with any situation that might arise and better yet, to head off some situations at the pass. We now have all the right people in the right seats doing the right jobs. Gino has personally delivered more than 1,900 full-day sessions for more than 135 companies, helping them implement EOS. He is also the author of the award-winning, best-selling book Traction: Get a Grip on Your Business, which has sold over 1 million copies, as well as five other books in the Traction Library that have sold almost 2 million copies.

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Implementing [ Traction‘s] structured approach at Avondale has had a tremendous impact on our leadership’s productivity and has improved operations throughout the organization.” All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It's not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 80,000 companies have discovered what EOS can do.

Traction is far and away the most potent and useful approach I’ve ever seen for running a successful company. The content is bulletproof! You have to read this book.” At 25, Gino took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 80,000 companies have discovered what EOS can do.

Success!

Since implementing the entrepreneurial operating system outlined in [ Traction], my company has been more productive than ever. . . . The book brings proven business best practices from the top thought leaders in business into one hands-on manual that you can apply today.” In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too. The tools are sensible, effective, and a must for any organization, entrepreneur, or leader. I personally use them within my national real estate valuation company and this year we grew 150 percent, after being in business for more than 14 years.” Today Gino’s focus remains on helping entrepreneurs and leaders, maximize their freedom, creativity, and impact through teaching and speaking on the following topics: The concepts in this book have changed my life! I’m now able to let go of the day to day, knowing I have developed a team that can efficiently handle the details. We have consistently grown every year for the last four years in a very tough market, while the competition has struggled.”

By applying the Traction disciplines we have been able to grow revenue by 50 percent over the last three years and profit exponentially more.” EOS (ENTREPRENEURIAL OPERATING SYSTEM) — EOS is a set of simple concepts and practical tools used by more than 100,000 companies around the world to clarify, simplify, and achieve their vision. Based on his years of real-word experience, Gino created the Entrepreneurial Operating System® (EOS®) , a practical method for helping companies achieve greatness. The Traction principles have helped me build a solid leadership team, crystallize our plan, and create the discipline to take the organization to the next level.” An entrepreneur since the age of 21, Gino has always had an obsession for learning what makes businesses and entrepreneurs thrive.

With the Traction tools in place, we now have faster growth, increased profitability and great people that we enjoy working with. Our growth rate has averaged over 20 percent per year. These results put us in a position to sell our company to a public company for above-normal multiples and reacquire the company after just a year and a half.” Traction is a must-read. What you will learn are the same tools that have enabled me to grow my business 100 percent over the last three years while staying balanced and having fun. This book will change your life.” In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.